SEO Features


Text Based Navigation

Why have text navigation? Before your customers can find your store, the search engine “spiders” must find your store and direct customers to the products and services you offer. When Your Store Addons makes your navigation text-based, you are allowing the search engines to read this keyword rich text, which helps them properly index these terms for you. If named properly, you may be indexed under the most popular search terms for those types of products, and more easily identified by search engines. Each new section will be added to the “now text” navigation dynamically, which will save you time. Text-based navigation should be one of first steps you take in optimizing your store! Here are the three most important reasons to have text navigation: Search engines do not read images. Search engines can only read real text, and they weigh page content very heavily in the ranking algorithm. Your navigation should be composed of terms that are the most user-friendly and most popular with potential customers. These terms should properly categorize your product line. If your navigation buttons are images, you will have to actually create new buttons every time a new section is added. This is a time-consuming step that you can easily avoid. By creating a text-based navigation, you are allowing the search engines to read a keyword rich text, which helps them properly index you in relation to that text. If named properly, you may be indexed under the most popular search terms for those types of products. Furthermore, when a new section is added it will be added to the now text navigation dynamically to save you time.

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No Follow links

No-follow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring.

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Dynamic Title & Meta Tags

Why are Dynamically Generated Title Tags important? The title tag is the first thing a search engine sees. It is VERY important! Search engines will rank you higher if your pages have unique content and title tags. Many search engines scan your pages looking for content beneficial to the person conducting the search. If a search engine reads that your pages contain large amounts of duplicate content you will lose position in the search engine rankings. Dynamically Generated Title Tags by Your Store Addons contains a variable that can override the page title and replace it with more specific keywords. This means each page on your site will have unique content, title tags, keywords and descriptions. Search engines will scan your site and read that your site has much to offer and many unique pages. This improves your position on search engine rankings and makes it easier for potential customers to find your store. Why are Dynamically Generated Keywords and Descriptions important? General keywords and descriptions are no longer enough to increase your rankings on search engines. Uniqueness is a key component of search engine rankings. Search engines will scan your pages looking for unique content on every page that will be useful and relevant to the search phase. If you have global or general keywords and descriptions, search engines will begin to ignore that information no matter how many keywords you have. Dynamically Generated META Tags from Your Store Addons will scan your name, caption, label and abstract and create unique Keywords and Descriptions on every page. Your keywords and description tags will also contain the same keywords as you have in your content (Product, Name and Caption). When you have unique content, title tags, keywords and descriptions on every page search engines will scan your site and see that your site has greater variety and uniqueness. If you are easier to identify it can noticeably improve your ranking by search engines.

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Custom Site Map

Why use a categorized site map? Your web site should be easy for potential customers to navigate. Now, it is. A categorized site map makes navigation easy, whether you have visited the store once, or many times. The way Yahoo! displays your index page is friendlier to computers than to people. As a path for the search engine to find every page of your store it is great, but why not use your index page to its full potential? Our categorized site map will organize your sections, sub sections, and products in a clean and organized manner, making each distinguishable from one another. Your sections will be listed in the order they appear on your navigation. Your subsections will be in the same order as they are listed on the section page, and finally the products will be listed alphabetically. The result is one page which outlines the structure of your whole store and creates an improved form of navigation. This will provide an easy way to quickly jump around to different locations in your store whether you are a frequent visitor or not. Best, our Your Store Addons site map is accessible from every page. The categorized site map is also good for search engine optimization. The site map gives the search engine a clear path to all items in your store from only one level off of the homepage. This means the spiders find your best features more easily, display them more prominently, and can help you attract new business to your web store. Our feature groups your sections together, so it shows the search engine that they are relevant to each other.

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Alt Tag on Image

Why Install Image Alt Tags? Repeating keywords for search engines is best when done in a variety of ways. The key to keyword repetition is variety. Your Store Addons understands that your best result with Search Engine Optimization happens when your keywords are repeated as often as possible in a variety of ways. One area often overlooked is adding an Alt tag to your main product image. More keyword repetition in a greater variety of fashions on your e-commerce site makes you easier to find. It’s another good way to help the search engines help your customers find you!

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