This is advanced e-commerce window-shopping, making your products more real to potential customers.
Multiple Image Enlarging from Your Store Addons lets you display your products in a variety of ways, and this is good because customers want choices when they shop. One complaint about shopping on-line is the lack of perspective, only being able to see a product from one angle or in one color. Now they can see a visual example of each color option available for a given product.
The enlarged pop-ups allow you to show every detail of an item including close-ups of fabrics, materials, special features, etc. This can add value to higher priced items because you can more graphically display the added value that comes with the added cost.
The more time a customer spends with your product, and the better you can explain it, the better your chances of making the sale. Multiple Image Enlarging from Your Store Addons makes better customers!