What advantage does it give me?
While browsing your store, customers have the ability to easily compare products across your store using “Product Comparison” feature. So each customer who is not sure which product will suit his/her needs best of all can compare different product and make the only right choice. If you care for your customers and want to provide them with such a comfortable option as “Product Comparison” you’ll get really satisfied customers.
Having done so the customer should press Compare button for the products from the anywhere from the product listing, which should be compared. This button is placed above and below the product listing page.