Marketing Features


Multiple Add to Cart

Why use a Multiple Add to Cart? Make shopping faster and easier for your customers by offering your customers suggested items to purchase as an accessory to your main product. Selling scented candles? What about the soaps and perfumes that go with it? Our Item Page Multi Add to Cart gives you a quantity box, price, description and product image of all accessories. Your customer simply clicks on the Add to Cart and all the items will be sent to your shopping cart. Below are some examples of the various applications for the Multiple Add-to cart from Your Store Addons: – Stores that sell products in sets (i.e. selling furniture where there is a love seat, sofa, ottoman, and arm chair). You can show one product image of the entire set and give customers the ability to buy only the items they want from the set, or to buy them all. – Stores selling items that can be part of a set but do not require a detailed description (i.e. charms for a charm bracelet) can be purchased directly from the section page. – Multiple Add To Cart can be used as an easy up-sell tool for items that have accessories (selling a car radio and up-selling of wiring harnesses, tools, and installation hardware).

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Free Shipping Countdown

If you offer Free Shipping, are you using this to increase order sizes? We all know that shipping charges are a killer in converting sales. Bargain hunters are looking for not only a great deal on a product but they include free shipping costs as part of this bargain. You may be offering free shipping for a certain order size but are you actively marketing this to your customers during the shopping session? With the Free Shipping Countdown you’re creating a pro-active approach to marketing your shipping savings to customers ready to purchase. Don’t let your customers’ checkout without the opportunity to save them money.

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Emphasis Graphics (Key Product Icons)

Why use Key Product Icons (Emphasis)? It’s a great visual way of telling your customers about changes in your product line. Regular customers to your web store are often familiar with what you offer. If you place “new item” or “sale item” tags on your inventory your customers can find what’s new or cheaper more readily on your web site. This gives your customers the impression that your prices are typically lower, and reminds them again who you are. It’s another way to highlight products that deserve extra attention from your customers. A good way to nudge someone is to let them know the product is in short supply with an “only 5 left!” tag. The easier you make it on your regular customers to find what’s new, the more sales you’ll make. After all, isn’t that why we call them regulars…?

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Cross Sell

Why use Cross Sells? You can offer products to supplement or complement your customers’ tastes while they remain on the page where they were shopping. Yahoo! Store does have a built-in cross sell feature, but it resides in the shopping cart. This means the customer has already made a buying decision and may be thinking about money before they ever see a cross sell option. Your Store Addons places its Cross Sells on the item body so the customer can see how well the products go together before price becomes a consideration. You now have the opportunity to sell better products that may actually cost a bit more. Your Store Addons provides the ability to specify cross sells for an entire section at once. This is helpful in two ways. First, it lets you suggest general cross sell items to a customer. Second, it can buy you time until you decide to specify your cross sells on an item by item basis. Cross Sells from Your Store Addons allow you to more fully interact with your customers in the easiest way for both you and them.

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