Why have text navigation?
Before your customers can find your store, the search engine “spiders” must find your store and direct customers to the products and services you offer.
When Your Store Addons makes your navigation text-based, you are allowing the search engines to read this keyword rich text, which helps them properly index these terms for you. If named properly, you may be indexed under the most popular search terms for those types of products, and more easily identified by search engines. Each new section will be added to the “now text” navigation dynamically, which will save you time.
Text-based navigation should be one of first steps you take in optimizing your store!
Here are the three most important reasons to have text navigation:
- Search engines do not read images. Search engines can only read real text, and they weigh page content very heavily in the ranking algorithm.
- Your navigation should be composed of terms that are the most user-friendly and most popular with potential customers. These terms should properly categorize your product line.
- If your navigation buttons are images, you will have to actually create new buttons every time a new section is added. This is a time-consuming step that you can easily avoid. By creating a text-based navigation, you are allowing the search engines to read a keyword rich text, which helps them properly index you in relation to that text. If named properly, you may be indexed under the most popular search terms for those types of products. Furthermore, when a new section is added it will be added to the now text navigation dynamically to save you time.